SSL: More than just a padlock

By: Joe Morrissey, Design & Social Media

What’s the first thing you look for when you’re typing in your information on a website? For me, it’s the little padlock in the address bar. That padlock means the site you’re on, has an SSL certificate.  An SSL certificate gives you the peace of mind, that any information that you give that webpage, is handled securely. This could be anything from your username & password, to your bank details, so it’s quite important. 
It isn’t just important to someone visiting a website, but to a business running one. You could have the best website in the world, but your visitors probably won’t keep looking if their browser tells them that it’s “not secure”.  That would be a waste of the effort you put into maintaining your website and it could turn away potential customers… But it is what will happen from July, Google will stop you before you get to a site without an SSL, with a big red warning, to tell you that it’s “Not Secure”. As a business, you don’t want this. You want customers to trust your website and, in turn, you.

Having an SSL is also good for your SEO. This basically means that your website will rank higher on sites like Google, which will help customers to easily find your website.

I’m not sure about you, but I’m much more likely to do something if it’s made easy for me and who really looks beyond the first couple of pages of results anyway?

As always, we’re here to help, so all you need to do is call PCS and we can get everything sorted for you!

 

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